5. Marketing & sales
"I don't need marketing. I'm just a small freelancer and people who need my services will find me one way or another. Who makes ads anymore?"
Marketing your business does not mean you need on- or offline ads, flyers, folders, billboards or any of the traditional ways of marketing that probably popped into your head.
No matter how great the need for your service, your client could still choose someone else. Be approachable, available and easy to find. What type of marketing is easiest for you as a freelancer to invest in?
- Social media: LinkedIn, Facebook, Instagram
- Website: onepager, portfolio, service website
- Business cards branded, and with your info on it
Even though you probably already thought of these options, and maybe you already have them, you probably hadn't hough of them as marketing. Make sure to explore every option, even the most obvious ones. They are often the best.
3. How to start making your business plan draft
Making a business plan, as with everything, starts with a draft. Even though a freelance business plan might seem like a lot of work for nothing, you will learn tons about yourself, the business you're trying to run and the future you're pursuing.
Step 1: Fill in what you can without doing any research. It will save you any unnecessary research in case something basic needs tweaking.
Step 2: Leave your start for a while and come back to it at another time. Maybe show it to the people around you, people that know you well and support you. Do you still feel the same about what you've written down?
Step 3: Take into account any feedback you've gotten and perfect what you can before starting your research. Once you know you've laid the perfect basis, you can start building the rest of your plan.
Step 4: Start your research and don't limit yourself to offline sources. Ask around with experts, laymen and potential future clients to see what they expect from you and how they see it.
Step 5: Once you have everything you need, your business plan is developed, you can start implementing it.
Step 6: Keep your business plan on hand. You should constantly adjust to make sure you stay on course, but take care to not be rigid. If your goals change, you want to adjust your services or change anything based on your experience, please do. The most important thing about making a business plan is to have it reflect your vision.
Looking for guidance in making your business plan draft or shaping your freelance business? Contact our experts or find all the information you need about starting your own business on your blog.